Farm to Table — A/B funnels & onboarding screens
V1 (control) — start: 172 users
Paywall → payment
V2 — start: 176 users
Paywall → payment
Both variants: app 1.3.0, since 2026-08-23 · unique users per step · red = step drop ≥4.5% · installs since 2026-08-23: 655 · trial→paid (project-wide): 32
What matters most to you?
Choose all that apply.
We’ve helped
40,000+ families
Better food, smaller bill
"Our grocery bill dropped about $180 a month. Real food from real farms, and we still spend less than we did at the supermarket."
We’ve helped
40,000+ families
I finally trust what’s on our plate
"No more label-reading for chemicals I can’t pronounce. Everything’s picked days ago, and my kids can actually taste the difference."
Do you follow a specific diet?
What do you want farm-fresh?
Pick your everyday staples
Family farms raise everything you just picked
of members say they finally trust where their food comes from
across 4 categories you picked
Who are you shopping for?
What worries you most about supermarket food?
Choose all that apply.
You’re right to worry about pesticides
Conventional growing optimizes for shelf life and volume, chemicals included.
You’re right to worry about antibiotics
Industrial feedlots rely on routine antibiotics to keep animals growing fast.
You’re right to worry about ultra-processed food
Engineered foods override satiety signals; whole foods naturally regulate appetite.
You’re right to worry about freshness
Nutrients fade every day between harvest and the shelf.
Feel better fast. Farm-fresh is the easiest switch
of members switch fully to farm food within 30 days
How much do you spend on groceries weekly?
Got it, we’ll fit the deals to your budget
We’ll surface farm deals that fit within $150 a week. Your feed adapts to your budget.
+38 more
Where do you buy groceries today?
Farm-quality food usually costs more
Real food is worth more.
Normally you’d pay extra for it.
You already pay farm prices
Whole Foods charges farm prices.
The farms see almost none of it.
With Farm to Table deals, you’d pay LESS than now
Members average 17.3% off,
$29.38 saved per order.
With Farm to Table deals, you’d pay LESS than now
You’d pay less than at Whole Foods,
and nearly all of it goes to the farmer.
We source 50,000+ weekly deals from local farms + butchers
local deals this week in
Tampa
+262 more
We’ve helped
40,000+ families
and spend less on groceries
How many deal alerts do you want?
Your next 30 days with Farm to Table
members reach their goals
within 30 days
Open your map, browse farms around Tampa, maybe drive out to one. No pressure.
Catch a deal on grass-fed beef, meet the farmer, taste the difference.
Farm pickups get regular. The supermarket list keeps shrinking.
Fresher, cleaner, cheaper. Your family’s plates, upgraded.
231 farms already pinned around Tampa
deals matched to beef, raw milk & eggs
portions and bundles for a family of four
deals picked to sit under $150 a week
farms cheaper than your store, on your map
fresh-batch alerts the moment they drop
direct lines to 99 farms
We want you to try
Farm to Table for free.
We’ll send you a reminder before your trial ends
How your free trial works
Sign up now to access Farm to Table instantly.
You’ll have 24 hours before you are charged.
You’ll be charged on Aug 18, 2026 unless you cancel anytime before.
Real screenshots from a PostHog session replay (control variant, app 1.3.0, since 2026-08-23)